Let’s start with the issue that caused the most grief with previous Hisense sets: motion. Initially the U7Q’s motion remained awkward and in Dolby Vision films there was smearing at the slightest of movements. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.

More information on quality can be found in this old but still very helpful article from Harvard Business Review.

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The top-left app on the home screen is Netflix, and it’s rather odd that it’s the only app whose position you can’t change. During setup, we were even presented with a prompt to watch Netflix, making it abundantly clear that the dominant TV streaming service had paid a premium to maintain pride of place on 2020 Hisense TVs.

Find out why Hisense 50 Inch 50U7QFTUK 4K Ultra HD QLED TV with HDR scored an incredible review score of 8.9 out of 10. The Hisense U7QF is a very good midrange LED LCD that uses Quantum Dot technology and also has Dolby Vision, HDR10+, HLG and HDR10 capabilities along with Dolby Atmos sound onboard. The smart TV system is intuitive and fast with a decent selection of apps as well as Freeview Play and all the UK catch-up services. Gaming input lag is also decent at 17ms but it doesn’t have all the HDMI 2.1 goods for VRR or ALLM. The next step was to try and narrow down our search even more. So we’ve already looked the prices of products in the Televisions category. Then we’ve also looked at the prices of products from Hisense. So this step combines the two and looks specifically at the price you’d expect to pay for Hisense branded products in the Televisions category.This cookie is a performance cookie used for internal Bazaarvoice web analytics, to be correlated to the same user for interactions within a particular client domain. The brand of product you buy can vary in importance, from person to person. Some people will of course be much more particular about the brands they will use. Whilst others aren’t interested in the brand and are more interested in the overall quality or price of the product itself. Thankfully Hisense is a brand that many customers have grown to love over the years and is very popular for items in the Televisions category. For simple voice control, the VIDAA U Smart TV interface also supports Alexa. Search for TV content or use any Alexa ability, simply with voice control. This cookie is set by the Bazaarvoice. The cookie allows internal Bazaarvoice web analytics to be correlated to the same user for interactions across the Bazaarvoice network.

If you are an enthusiast you will be aware of the downfalls with LCD technologies and using them in a dark room, and there is no difference here, but as a living room workhorse the Hisense is very good indeed. The vast majority of consumers will never push the U7QF hard enough to really find all the niggles we did and as such it will be a perfect choice for many. Viewing angles do mean it isn’t really suited to those sitting well off-axis, but when sat head on the image performance is very good and on a par with some much more expensive peers. Problems still persist. The scene in Skyfall (Dolby Vision Bright) where Bond is served a martini at the Macau gambling palace features smearing, but at least it’s better controlled (just). Animation can suffer too, as an episode of The Simpsons eluded the Hisense’s grip.

PEDESTAL STAND FOR HISENSE H50B7100UK

We’re told these features are in “the early stages of development”, but for now it’s probably better to give them a wide berth.

Inside this set is a digital tuner, with the Freeview Play service built-in. As ever, it makes for a usable EPG and a decent set of catch-up services, however, the VIDAA U4 Smart TV operating system comes up short on apps. Netflix, Prime Video and YouTube are all present, but notable absentees include Now TV, BT Sport, Apple TV, Google Play Movies & TV and Disney+. Just before we get into the detail of analysing the price of this product, we want to briefly highlight the importance of setting yourself a budget before you spend too much time shopping around for a suitable product. It’s all too often that we get carried away when shopping and find ourselves buying a fantastic product, but probably actually overdelivers on what we need and therefore costs a lot more than we should have spent. So spend a bit of time looking around at the sort of price you can expect to pay for products in the Televisions category and use that alongside your own financial situation to set yourself a budget. Available in 50-, 55- and 65-inch models, the U7Q has an understated appearance. The bezel around the top and sides is thin, met by a discrete silver trim at the bottom. The chassis is made from plastic, and in terms of depth it’s surprisingly slim. The U-shaped central stand is made from aluminium, but it’s sturdy and supports the set well.

PEDESTAL STAND FOR HISENSE 43AE7000FTUK A195220

Built-in Alexa will help you control your TV just using your voice. Tell Alexa to play your favourite show or get the latest news and weather reports. You can also control other smart devices, such as lights, around your home. Audio is funnelled through 2x 10W speaker system and there’s support for Dolby Atmos. This isn’t the immersive sound of soundbars and surround systems, but an attempt to produce better sound through the TV’s speakers. This cookie is set by Bazaarvoice. This is a session cookie used for internal Bazaarvoice web analytics to be correlated to the same user browsing session for interactions within a particular client domain. This TV has a problem with motion when watching 24fps content. Unfortunately, that includes most film and premium TV, whether played from a disc or streamed from a service such as Netflix, or through a media streamer.