T.) phrase as a mens of resonating with a younger audience, but features the original Lynx Africa scent. Brand Nostalgia - Brands are tapping into nostalgia to connect with consumers and appeal to their sense of familiarity and comfort. It is crucial for Lynx that we continue to maintain relevancy among younger consumers and so Gen-Z will continue to be a real focus for us. You never know when opportunity will strike, so you need a bodyspray that’s going to keep you smelling iconic and feeling confident no matter the circumstances. Lynx Africa Shower Gel is used in 12 million showers every week – picture the amount of people at Glastonbury, but 60 times over.

Consumer Goods - Brands are tapping into nostalgia to connect with consumers and create a sense of familiarity and comfort. Marketing - QR codes and other technologies are becoming an increasingly popular way to connect with consumers and create personalized experiences.Bring back the original and maybe your ideas should be proof tested before wasting that disgusting amount of money.

From the moment they wake up and get ready, to the end of a night out, Lynx gives guys the tools to express what makes them authentic, and ultimately attractive to the world around them. Through social listening we understand that it is much more than just the nation’s most used fragrance, it is a huge part of UK culture. There's no better way to start a day than with a Lynx Shower, leaving you feeling and smelling fresh all day and all night, no matter what.Gen Z-focused Products - Brands are pivoting to Gen Z consumers, creating new product lines and packaging to appeal to their interests. Real-life goats are quite creepy (they have demonic associations for a reason), so Lynx has created a cute animated version, who pops up in a bloke’s flat to chuck him a can of Africa and kick-start a busy day of cruising in a flash car, listening to cool music and impressing a partying beauty.

Our strategy combined brilliant PR basics and Creator Collaboration with a digital-first FOOH (faux out of home) stunt to demonstrate the epicness of 'Lynx Africa'. Josh Plimmer, senior brand manager at Lynx, said: “As the nation’s number one male fragrance, we’ve elevated Lynx Africa to Goat status. Tapping into the increasing popularity of anime, each social short will target different audiences across gaming, music and sports. Join 322,522 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.

T campaign is a great example of how Merchant’s Den winners can utilize ASDA media to really engage with their audience across different touchpoints and make a big impact when launching a new product.

This 20-second version of Lynx’s commercial shows an animated talking goat passing a guy some Lynx Africa to spray on, right before the actor bursts through the ceiling and into a convertible car outside. To create talkability and sharability, using some slick arial photography and Creative Tech trickery, we 'turned' Dublin's iconic landmark, The National Convention Centre, into a colossal can of Lynx Africa. Monique Rossi, Marketing Director of Deodorant and Skin Cleansing, Unilever, says: “Lynx Africa is arguably the most iconic male fragrance on the market. This same track was previously featured in a 2018 ad campaign for the airline Virgin Atlantic around the same time that the track itself was released. By signing up you agree with this and confirm that you are over 13 years of age, or have the consent of a parent or guardian.T. sensation of this LYNX bodyspray deodorant with its uniquely warm fragrance This bodyspray has the iconic LYNX Africa deodorant fragrance with a fresh new look. The 103 third parties who use cookies on this service do so for their purposes of displaying and measuring personalized ads, generating audience insights, and developing and improving products. Shaking the can well and holding it 15cm away from your chest and body, spray in a well ventilated area for great protection from style threatening odour. Featuring an exotic mix of African spices and aromas, LYNX Africa Bodyspray gives you 48 hours of odour protection with our revolutionary dual-action odour-busting zinc technology, keeping you smelling awesome and feeling chill, all day.