Armani was once a bold and visionary house, particularly on the men’s side; and then, suddenly, it wasn’t. Launches such as 1996’s Acqua di Giò and 2004’s Code anchored the direction of scent development for up to a decade after their release.

It lasts for 8 to 9 hours which is great. And, the projection is also remarkable. It performs heavily for the first 2 hours then becomes a skin scent. It smells more modern than the other Acqua di Giò colognes overall as it is much younger than the others. A flanker of a flanker. Yeah, these are the times we live in. Luxury (problem) or bullshit? Let everyone decide for themselves. Personally, I like completely new releases more and more and would like to see more quality instead of quantity, more courage as a habit, more genius as a brand, that more time is taken and more daring and thinking is done. Do this attitude and the bad experiences with superfluous flankers change something about the fact that I like "AdG Absolu Instinct" very much? No! The Acqua di Giò Absolu Instinct by Giorgio Armani is a striking scent for men, skillfully crafted with a powerful, yet subtle symphony of fragrances. This perfume welcomes you initially with the fresh and tangy aroma of Italian citrus fruits that instantly connects to the crisp and refreshing scent of marine notes, truly capturing the essence of a seaside morning. Let’s start with the bottle of Havas; such an eye-pleasing bottle I must tell you. What a mesmerizing purple juice color with a heavy metal cap.You will receive a longevity of 6 to 7 hours. And the sillage of Invictus has a beast start. However, it does not stay like that for the whole journey. It becomes moderate after a while. You can still expect a good projection from it, though.

The fragrance starts with a blast of grapefruit and sea notes. Straight from the beginning, it smells exactly like Acqua di Gio Absolu. I am going to explore, what it smells like, how it performs, when it should be worn, and if it is actually worth a try. Please continue below for my full take on Absolu. Invictus has the scent to catch people’s attention right from the opening. Everyone loves its fruity and citrusy start.

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Invictus Aqua (2018) is full of fresh aquatic notes that work brilliantly in summer and spring. You can wear it in the office, gym or casually.