One of the most creative and revered brand in the world of confectionery, Swizzels have been putting smiles on faces through their awe-inspiring treats since 1928. They’ve been making iconic treats from the early days, too, with Rainbow Drops and Fizzers being among their very first hits with sweet lovers and have truly stood the test of time. Right across the Swizzels family, there is a creative concoction of flavours, fun texture and a clear passion for confectionery that appeals to people of all ages. Our heritage is really important to us and is paramount if we ever need to change our recipes such as in 2008 when we removed artificial colours from our products. We take great care in sourcing ingredients that keep the taste of the products as people remember them. Our customers say our sweets taste just the way they always have.'

Over the years, the sweets have been customised for royal occasions such as weddings, jubilees, births and birthdays. The brand is now so iconic it is used on a range of other carefully selected products including Carex handwash, ice lollies, clothing, jigsaw puzzles and scented candles. 'It is a really recognisable product and we have refreshed the messages through the years to keep them relevant. People around the business often come up with the sayings and we always keep them child-friendly,' says Jeremy. Employees of Swizzels Matlow Limited or their family members or anyone else connected in any way with the competition or helping to set up the competition shall not be permitted to enter the competition. The competition is open to residents of UK, Republic of Ireland, Isle of Man and Channel Islands. The promoter is: Swizzels Matlow Limited (company no 00562269) whose registered office is at Carlton House, Albion Road, New Mills, High Peak, Derbyshire, SK22 3HA. Not only have many Swizzels favourites been adored for decades, but they’re still finding new ways to add excitement to your shelves with new treats and thrilling variations of beloved flavour combinations. Many of their lines are suitable for everyone, too. You’ll find numerous of the best-selling Swizzels sweets are vegan, vegetarian or halal – often more than one! So you can be confident that there really is a Swizzels line for everyone!Insofar as is permitted by law, the Promoter, its agents or distributors will not in any circumstances be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up the prize except where it is caused by the negligence of the Promoter, its agents or distributors or that of their employees. All entrants’ statutory rights are not affected. In 2012 Love Hearts celebrated the Queen’s Diamond Jubilee. Messages included: CONGRATS MA'AM, I LOVE CORGIS, HRH and JUBILEE 2012 In the 1970s Hippy Bits launched, similar to Love Hearts but with flower power style messages: ZEN, LOVE, POWER, GROOVY

The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.My late father, Michael, took over in 1975 and ran the business with his brothers Anthony and Brian, alongside Trevor and Adrian Matlow, the sons of Alfred and Maurice,' says Jeremy, who became managing director in 2012.

The promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered into. I am a big fan of our products, especially Squashies, I probably eat them every day. They are on my desk, in fact, I have our sweets all over my office. They are a treat and we sell them as such but we have not changed the ingredients to make them less sweet because we believe keeping the taste is what customers want.The Promoter is not liable for any costs incurred by winners in the redemption of any of the Prizes. In 2013 One Direction teamed up with Swizzels to make One Direction Love Hearts with 30 themed messages chosen by Love Heart fans.