Skintelligent: What you really need to know to get great skin

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The first entirely evidence-based skincare guide written by a real expert that explains how skin actually works, how to navigate the confusing world of Big Skincare and what you really need to do to achieve healthy, glowing skin – throughout your life. It also layers on environmental issues such as harsh UV light or air pollution before recommending suitable products. Founded in 2019, Skintelligent is the brainchild of founder and CEO Eleanor Jones, a former executive with the Coca Cola Company. You don’t need to buy a separate product to use around your eyes, just use your regular moisturiser around your eyes; ‘eye creams’ are a scam

Without any dispute whatsoever, the most effective topical treatment (and, indeed, basically the only) for fine lines and smoothness is tretinoin. It should be applied daily for at least three months, preferably 1 year or more. That said, it is unlikely to completely reverse photoageing, but may significantly ameliorate it. Methods for reducing retinoids dermatitis include low dose (0.025%), intermittent use, and application after a heavy moisteriser. (p122-125, 233). Otherwise, the only other treatment for fine lines and rinkles is Botox (p239). Moving away from complicated skincare ‘routines,’ and becoming truly educated in understanding skin and the skincare industry. I hope I have had some influence on those trends! What advice would you give to anyone starting up a skincare or beauty brand?Jones is extremely optimistic about the future of AI beauty analysis tools in the future of the cosmetics space especially with advancements in the smartphone camera space. If you have a problem with your skin - whether it is pimples, pigmentation, overly dry skin, large pores or whatever - it is a skin abnormality and cannot and will not be corrected with a three-step skincare regime you buy at a department store. Think of this book as your personal consultation with Dr Spierings and let her give you the information you need to start getting the best from your skincare - without hurting your wallet! Ageing in light skinned people typically manifests as thread veins, fine lines and enlarged pores (p48). The start-up develops an AI-enabled skin diagnostic tool that enables consumers to get personalised skin recommendations by analysing the skin from a simple selfie.

Consultant Dermatologist Dr Natalia Spierings of Channel 5’s Skin A&E has announced the launch of her new book, Skintelligent: what you really need to know to get great skin, published by Vermilion. Dr Natalia Spierings is here to shake things up in the skincare world and isn’t afraid to tell the truth and call out the BS about all things related to skincare. Drawing on a decade of work as a practicing consultant dermatologist, helping thousands of people achieve great skin, she will empower you with the knowledge to navigate the confusing world of skincare so you never get fooled into buying hundreds of pounds of disappointing cosmetic skincare products again. If you have a problem with your skin – whether it is pimples, pigmentation, overly dry skin, large pores or whatever – the problem you have needs to be viewed as a skin abnormality or even a disease and therefore cannot be corrected with a three-step skincare regime you buy at a department store. There are no “direct” treatments for enlarged pores. Your best bet is to try and reduce oil secretion contributing to the pores (e.g. oral isotretinoin or Botox) or generally improving skin matrix (e.g. tretinoin or to a lesser extent, CO2 fractional ablative laser). (p199). Basically she’s saying that (apart from tretinoin) there’s no benefit to the actives we look for in skincare e.g. collagen (she goes into a rant about this) and vitamin C. Neither penetrate the skin so it’s all marketing hype. There are temporary benefits to some things e.g. acids for exfoliating. But generally the “studies” done by skincare companies are low level marketing studies and we shouldn’t trust their claims. Moving forward, Jones told us that the company will continue to develop its products and get it to a higher level of accuracy. If you spend the majority of your time indoors during peak UV periods (e.g. typically 10am - 3pm) then there is little benefit in applying chemical sunscreen, and you do not need to apply it (p 96).The beauty industry is very interesting. It's an attractive industry financially, but when you go beneath that, you see that it’s undergoing a lot of change,” ​said Jones. Some useful insights for someone suffering from diagnosed sebh. dermatitis, psoriasis, and rosacea: So in short my job motivates me NOT to have a skincare routine! Why do you see skin care as self-care? I think if you have a skin problem or issue (anything from spots to fine lines to pigmentation) this needs the correct diagnosis and the appropriate targeted treatment. I don’t think general ‘skincare’ is essential for good health. Some people say good skin is a matter of good genes. If you have troubled skin, can that always be remedied by specific skincare routines? A tool like Skintelligent helps small brands with smaller retail footprint that want to drive more e-commerce sales. It helps to create more of that experiential online shopping experience,”​ said Rachel Chan, executive director and chief of relationships at LUXE Botanics.

Cleansers are not particularly important, you could get away with cold water. If using a cleanser, an oil-based one apply very sparingly (a few drops) with cold water. Dr Natalia Spierings is a terrific consultant dermatologist with a very clear – and utterly science-based — approach to skincare which many people will find refreshing.” Additionally, the novel coronavirus (COVID-19) epidemic has highlighted the need for brands to innovate in the e-commerce space. Bringing together years of experience treating a huge range of skin problems, Skintelligent is the only book you will ever need to read to get great skin.Natural beauty brand Luxe Botanics, has observed a 42% conversion of sales since bringing on an in-house aesthetician to provide expert skin consultations last year. Scared of using Vaseline? Don’t be – it’s the best moisturiser on the market, also the cheapest, it doesn’t ‘clog pores’ or cause pimples and it is totally safe to use. Plus, it is in every single moisturiser on the market anyway. Personalised skin care brands say personalisation is about having your own products mixed for you and there’s no flaw in that, but we are approaching personalisation from a different angle,” ​Jones explained. Feeling good in the skin you are in! What are your top product recommendations for healthy skin and why? Jones told CosmeticsDesign-Asia​ that she formed the company as she wanted to apply data science to beauty and personal care where she sees the most potential for the technology.

Buying this book will be a great investment; following Natalia’s advice will save you money on your skincare whilst helping you to look your best.” Using AI technology to analyse skin is much more difficult task than building it for autonomous driving, for instance. You need to identify melasma, pigmentation… It takes very precise science. This relies on really good input data – meaning high-quality pictures.​ No you wouldn't. You would go to a cardiologist or an oncologist - an expert with vast clinical experience and knowledge.Drawing on a decade of work helping thousands of people achieve great skin, she will empower you to navigate the confusing world of skincare so you never get fooled into buying hundreds of pounds of skincare products again. Consultant Dermatologist Dr Natalia Spierings is here to shake things up! Drawing on a decade of work helping thousands of people achieve great skin, she will empower you to navigate the confusing world of skincare so you never get fooled into buying hundreds of pounds of skincare products again. If you have a problem with your skin - whether it is pimples, pigmentation, overly dry skin, large pores or whatever - it is a skin abnormality and cannot and will not be corrected with a three-step skincare regime you buy at a department store. Dr Natalia Spierings said: “ I wrote this book with the aim of answering all the hundreds of questions I get every day from my patients and through social media about skincare; there is too much misinformation being thrown at us about skincare from people who just don’t know what they are talking about, merely to sell products. It’s time to empower the skincare consumer with facts and the correct information so we all stopping wasting our money (and our hope) on products that don’t deliver on their (often outlandish) claims.” I had the incredible privilege of hosting Eleanor Jones, the CEO of Skintelligent, as a guest speaker for my graduate students The Entrepreneurship and Innovation Institute at Georgia State University on Tuesday evening. You have to pivot to try and drive more online sales if people aren’t going out to your retailers. Having something like Skintelligent makes you a bit more resistant to the epidemic because you still have the online channel to interact with consumers and create that seamless shopping experience for them,”​ said Chan.