Over time, he has collected multiple Guinness World Records titles – also bettering his previous different records several times. Versatile Wear: Whether you're heading to an ugly sweater party, attending a family gathering, or simply wanting to infuse your wardrobe with some Christmas spirit, the Official Guinness Christmas Jumper is the ideal choice. It's versatile enough to pair with jeans, leggings, or your favorite festive accessories. We teach the heart of Santa and that’s what stands us apart from all the other schools that have started after the Charles W Howard Santa Claus School," said Tom Valent, dean of the school since the 80s.

Many years later, the institution is still up and running in the form of a three-day intensive course, teaching candidates how to ride a sleigh or helping them master all the must-know, popular Christmas songs. Designed by our Guinness innovators, designers, and taste experts, NitroSurge brings the iconic two-part pour to everyone, everywhere, every time. Take control of the iconic Guinnness surge and settle and craft yourself a perfectly doomed pint from the comfort of you own home – or wherever you enjoy Guinness NitroSurge is a complete, portable pouring experience that uses innovative ultrasonic technology so you can enjoy a beautifully smooth Guinness wherever you are Our ambition for this is really significant. We believe this is a world-first and it allows us in terms of our global journey to extend out to markets where we weren’t able to bring Guinness draft before.”

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If you're looking for an easy Christmas present win this Cyber Monday, we have a suggestion for you. One of the students in the school referred that the course left him feeling "reinvigorated and rejuvenated".

Thanks to his awe-inspiring invention, Adam broke the record in December 2020. He recalls that he always loved creating quirky and unique contraptions, especially bicycles: Adam constructed his very first one in 2009 and never stopped, going bigger as his projects continued and got more creative and daring. Founded in October 1937 by New York-born farmer and toy maker Charles W Howard, the school (now a non-profit organization) received its first application from an aspiring Mrs Santa called Mrs Hill. Both tasters identified small nuances that enabled them to distinguish two different drinks, but the regular Guinness drinker was the one who could consistently tell which one was the Guinness Draught. Adam says that this is the largest contraption he has ever designed and made, and describes riding it as a "challenge and a great adventure".However, although they might not own the oldest Christmas tree in the world, there’s an individual who is a true ninja when it comes to decorating a Christmas tree: precise, fast, and efficient!

The aroma of the Guinness 0.0 was judged to be stronger than that of the Guinness Draught, our tasters found. Sweet and malty scents of coffee and dark chocolate were pleasantly identified in the 0.0, whereas the Draught, although similar, had a milder aroma overall. Described as the world’s first patent-pending double coaxial piercing of the can, the machine uses an air pump (as opposed to a traditional gas cylinder) to push the liquid out of the can and through the standard Guinness Draughts spout.The longest-running school for those who want to become a fully-fledged and elf-approved Santa Claus is the Charles W Howard Santa Claus School, which is situated in Orleans County, New York, USA. Guinness Ireland Opener Cap- this bottle-green cap is sturdy and high-quality, featuring authentic Guinness embroidery. Korea is Guinnness’s sixth biggest market in the world, with almost 20 million pints consumed annually by 3.7 million people. However, 90% of those pints are enjoyed at home, which explains why it has chosen Korea as the location of its full launch. With an eye to sustainability, Adam approached the challenge in the respect of the environment and used only recycled materials to construct his bike.