Wow! What a delightful read it was. Shoe Dog was in my reading list for a quite long time, but I never managed time to read it. But now I am gladsome that I read this stunning memoir. We all heard about brand NIKE, a shoe company. But we don't know about the journey of NIKE's founders Philip Knight and Bowerman. We definitely Google some facts, but Google will not connect us to their story emotionally. I am so glad I bumped into this book. Explaining what Nike is would be just beating a dead horse. Nevertheless, my knowledge concerning Nike shoes was rather limited even though I had a few pairs when I was a teenager.

Faster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super Athletes After going public in 1980, Nike struggled, and one of the company’s executive encouraged Knight, who was CEO, to sign an endorsement deal with NBA rookie Michael Jordan. A lucrative contract was finalized in 1984, and it revolutionized sports marketing and transformed Nike into an international powerhouse. The company’s line of Air Jordan sneakers became a phenomenon and are perhaps the world’s best-known shoes. In 1988 the company debuted its iconic slogan “Just Do It.” The book tells a brilliant, absolutely amazing, story of the Nike company (Blue Ribbon Sports), its founder – Phil Knight, and its Execom members who were also called butt-faces.An anthological landmark publication that offers a behind-the-scenes insight into the internal design philosophy of Nike.”– Hypebeast

This book will let you see what goes in the making of a world conquering brand. All the hard work, the determination, the conflicts, the laws and rules, the difficulties and the oppositions, the connections and the teamwork. I mean it's not all the details and everything but you will get to see a good view of what made Nike as it is today. The stories of Indian princes and their jewelry and precious stones are brought together in this illustrated narrative tracing the rise and fall of India's leading royal houses through the dramatic fortunes of their crown jewels.

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Combining 500 colour illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come. No, he isn't exactly clueless but his life during the 1960s sounds clueless with the extreme personalities he had to deal with. It's business that was booming and crashing. It's now or never it seems. It's do or die it tells. As a long-time lover of Nike, it was only matter of time until I read Shoe Dog by Phil Knight, Nike’s founder. I was pretty sure I’d enjoy this one and I was right, I really liked it! The business with the Japanese read like I was reading about some suspense much like the dilemma of the author. I liked learning about the origins of a company I’ve loved and supported for most of my life, and seeing how certain products came to be. I would’ve enjoyed a little more on the endorsements and relationships with athletes in the 90s and 2000s, like Jordan, Tiger, Lebron, etc. but the majority of the book is set well before this timeframe. Before Nike became what it is today, it was Blue Ribbon Sports, being run out of Phil’s parents’ home in Oregon. Like most successful companies, there were many challenges and growing pains. I admire people who continually have the strength to overcome such obstacles and keep pursuing the vision they believe in. It’s daunting and much easier said than done! It was interesting to read about the other key players who helped craft Nike’s culture and footprint too.

Let everyone else call your idea crazy.. just keep going. Don’t stop. Don’t even think about stopping until you get there, and don’t give much thought to where “there” is. Whatever comes, just don’t stop.”I don't think any of that is really a spoiler because it can also be found by doing a simple google search. I just never did. I’d never witnessed anything quite like that race. And yet I didn’t just witness it. I took part in it. Days later I felt sore in my hams and quads. This, I decided, this is what sports are, what they can do. Like books, sports give people a sense of having lived other lives, of taking part in other people’s victories. And defeats. When sports are at their best, the spirit of the fan merges with the spirit of the athlete, and in that convergence, in they transference, is the oneness that the mystics talk about.” At last, when I took this one up to read, I couldn't put it down. It was that good. It changed the way I look towards the world of footwear- those who make them, those who wear them, and those who collect them. When you are good (believing in what you do no matter what!), never give up on making it better and take indefinite number of chances to make it big and there's nothing to stop you. Instead everyone would want to find you, know you through what you do. The text is both lively and scholarly, drawing from descriptions of such travelers as Marco Polo and Tavernier as well as Sanskrit dramatists extolling the riches of India.