Vlessing, Etan (August 26, 2019). "Eva Longoria to Direct 'Flamin' Hot' for Fox Searchlight". The Hollywood Reporter. Archived from the original on June 22, 2023 . Retrieved June 22, 2023. a b Koerner, Brendan (24 May 2010). "Making Cheetos: It Ain't Easy Being Cheesy". Wired Magazine. 18 (6). Archived from the original on 14 July 2011 . Retrieved 30 June 2011. According to Frito-Lay records, Flamin' Hot Cheetos, a spicy version of the product, was developed at the company's headquarters in Texas starting in 1989, as part of a project led by Lynne Greenfeld, and introduced in test markets in the summer of 1990, alongside Flamin' Hot versions of Fritos and Lays. [31] They became available nationwide in early 1992, and The Washington Post would go on to call them "something of a cultural phenomenon", [32] with Newsweek noting that it "rejuvenated the brand" and would become a "central element in Cheetos marketing". [33] Kay, Jeremy (March 20, 2023). " 'Flamin' Hot' among SXSW audience winners, will get unprecedented streaming bow". Screen Daily. Archived from the original on June 10, 2023 . Retrieved June 14, 2023. Diane Stafford (October 15, 2013). 'Flamin' Hot Cheetos' idea takes janitor away from mopping floors and into the executive jet. The Kansas City Star.

Clarence Baker, played by Dennis Haysbert, was based on a co-worker Montañez had at the plant. He died several years before production of the movie and a different name was used for the character. [8] Statistical Abstract of the United States: 1999 (PDF) (Report) (119thed.). United States Census Bureau. December 9, 1999. Archived (PDF) from the original on June 22, 2023 . Retrieved June 22, 2023. The filmmakers behind Montañez’s biopic were informed of potential problems with his story two years ago. In April 2019, Frito-Lay’s legal team forwarded a letter that Greenfeld wrote outlining her version of events to Franklin, whose production company, Franklin Entertainment, is co-producing Montañez’s biopic along with Searchlight Pictures. oz cayenne pepper (I felt that this amount is on par or slightly milder than the actual FHC. I also made another batch with .35 oz cayenne and it was noticeably spicier than FHC.)

The producers of his biopic, despite being informed of problems by Frito-Lay in 2019, announced a cast for the movie in early May. D'Alessandro, Anthony (March 20, 2023). "Eva Longoria's 'Flamin' Hot' Is First Feature To Hit Both Hulu & Disney+ In Streaming Debut". Deadline Hollywood. Archived from the original on March 20, 2023 . Retrieved March 20, 2023.

While Baker gets the promotion he always desired, Richard is still a janitor, though Baker gives him some support. Lonny asks Richard to clean upstairs, only to find Enrico who tells him that he understands his struggles growing up, before revealing that he has been promoted to Director of Multicultural Marketing. Richard is applauded by all his coworkers for his success and he happily calls Judy to tell her the good news. The record of Flamin’ Hot Cheetos first entering the market in 1990 points to an impossibility at the heart of Montañez’s story all along. Davis, Clayton (August 23, 2021). "Eva Longoria's Flamin' Hot Cheetos Inventor Biopic Wraps Production (Exclusive)". Variety. Archived from the original on August 23, 2021 . Retrieved August 23, 2021. a b N'Duka, Amanda (August 26, 2019). "Eva Longoria To Direct Cheetos Movie Flamin' Hot For Fox Searchlight & Franklin Entertainment". Deadline Hollywood. Archived from the original on August 18, 2021 . Retrieved March 1, 2021. Aguilar, Carlos (June 9, 2023). "Review: 'Flamin' Hot' entertainingly prints the legend". Los Angeles Times. Archived from the original on June 16, 2023 . Retrieved June 16, 2023.

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a b c d e Andrew Whalen (August 27, 2019). The True Story of the Flamin' Hot Cheetos Inventor Richard Montañez. Newsweek. An industry news wire announced that Flamin’ Hot Popcorn did in fact hit shelves in March 1994, as an extension of the Flamin’ Hot line that Greenfeld and her colleagues had rolled out four years earlier. Indra Nooyi, who was chairman and CEO of PepsiCo while Carey was running Frito-Lay and the Pepsi beverage business, has blurbed Montañez’s new memoir, calling it a “tour de force.” (Nooyi also retired in 2019.) Tom Greco, who took over at Frito-Lay once Carey moved to Pepsi, has also blurbed the book. Nooyi joined PepsiCo in 1994, and Greco worked in Frito-Lay’s Canadian division until the early 2000s. Montañez has said he was a janitor during the development of Flamin' Hot Cheetos and is portrayed as such in the movie, [14] [20] [21] but he had actually been a machinist operator since 1977. [2] [19] The movie presents an economic downturn during Ronald Reagan's presidency leading to layoffs and prompting Enrico's message. [14] In reality, the United States experienced a recession in the early 1980s that began prior to the 1980 presidential election, followed by consistent economic growth and decreasing unemployment until July 1990. [22] [23] Roger Enrico joined Frito-Lay in early 1991, two years after Reagan left office. [2] [17] [18] Frito-Lay cut 1800 jobs later that year. [19] [24] Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile.

Grein, Paul (November 2, 2023). "Songs From 'Barbie' Pace 2023 Hollywood Music in Media Awards Nominations (Full List)". Billboard . Retrieved November 14, 2023. Maddaus, Gene (May 18, 2021). " 'Flamin' Hot' Screenwriter Defends Cheetos Movie: 'Enough of the Story Is True' ". Variety. Archived from the original on June 21, 2023 . Retrieved June 22, 2023. a b "Physicist, Activist, PepsiCo CEO to Speak at Yale". YaleNews. March 5, 1999. Archived from the original on June 23, 2023 . Retrieved June 23, 2023. The product that we know today as Flamin’ Hot Cheetos was definitely not out in the market” before his meeting with Montañez, Carey said. “That product was developed by those guys in the plant.” When asked to explain the news clippings and former employee accounts that place Flamin’ Hot Cheetos in the market two years earlier, Carey hedged his statement. “This is such a long time ago, I bet there was a spicy Cheeto in the Chicago, L.A., maybe Houston market, too,” Carey said.

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But she does name Montañez, saying that “Richard’s insights into the Hispanic consumer really helped us shape and think about how we should talk to that consumer,” adding that his thinking insight “was something we relied on very heavily.” If that story existed, believe me, we would have heard about it,” said Ken Lukaska, who worked as a product manager for the core Cheetos brand when Flamin’ Hots were rolling out nationally. “This guy should run for office if he’s that good at fooling everyone.” Carey and Montañez appeared together soon after, at a June 2019 ceremony where Carey accepted a lifetime achievement award from the East Los Angeles Community Union. In a video created for the event, Montañez shifts his story, saying that it was Carey, and not Enrico, who created the motivational video that inspired him to create Flamin’ Hot Cheetos in the first place, though he has since returned to his version of the story featuring Enrico. Cheetos pull flavor switch for Chinese". Lawrence Journal World. NY Times News Service. 2 September 1994. p.2A. Archived from the original on 14 February 2022 . Retrieved 8 December 2010. Passy, Charles (15 August 2017). "You Can't Get a Table at Manhattan's Cheetos Restaurant - The Spotted Cheetah pop-up eatery sold out all its reservations in just six hours". The Wall Street Journal. New York City, New York, United States. Archived from the original on 17 August 2017 . Retrieved 17 August 2017.

In April 2020, a new chief marketing officer, Rachel Ferdinando, appears in a CNBC video feature about Flamin’ Hot products. She stops short of calling Montañez the inventor of the product. Enrique Castillo (April 1, 2014). Richard Montanez's book "A Boy, a Burrito and a Cookie" Universally Inspires. LatinHeat. Whalen, Andrew (August 27, 2019). "The True Story of the Flamin' Hot Cheetos Inventor Richard Montañez". Newsweek. Archived from the original on September 16, 2019 . Retrieved June 22, 2023. The U.S. News and World Report article from December 1993 focuses on businesses finding success by empowering their employees. The section on Frito-Lay talks about the plant in Rancho Cucamonga, where manager Steve Smith had taken up Enrico’s initiative and gotten more front-line workers thinking about how to improve the business as a whole. Or what if you have a friend whose Flamin Hot compulsion burns so fiercely that his thumb, index and middle finger are almost always stained red. The problem is, Frito-Lay WILL NOT SELL YOU JUST THE POWDER. Craig, co-inventor of this powder even worked with Frito-Lay's manufacturers for a bit AND THEY STILL WOULDN"T GET HIM FLAMIN HOT POWDER. And their exact recipe is a well-kept secret, but....a b c Hage, David; Grant, Linda (December 6, 1993). "How to make America work - Crunching rivals with resourceful workers". U.S. News & World Report. p.52 . Retrieved June 23, 2023. Our recipe isn't a mirror-perfect recreation, but it's amazingly tasty. To make it really work, grinding the spice mixture with a mortar and pestle does a surprising amount for balancing out flavors. And make sure to pair it with a fried or oily substrate (like french fries) -- that's when it's at its best (the maltodextrin really absorbs the oil and makes it a key part of the flavor).