After finishing playing rugby he became a director of PMG Developments and was involved in the building of Cardiff City Stadium. He later took a place on the board at the Bluebirds. I think there’s scope to maybe have some club museum or part of the city’s museum given over to Cardiff City.” But his love affair with Wembley continued as in 1932 he completed a treble, captaining Newcastle to FA Cup final victory - over Cardiff's 1927 Cup final victims Arsenal.

Overcoming doubts about the possibility of playing again, Keenor returned to the game with Cardiff as they embarked on the most successful period in their history. They won promotion to the First Division one season after joining the Football League in 1920. Keenor helped the club to the 1925 FA Cup Final, in which Cardiff suffered a 1–0 defeat to Sheffield United. In 1926, he replaced the departing Jimmy Blair as club captain, leading the team to success in the 1927 FA Cup Final later in the season, in which they defeated Arsenal 1–0. Their triumph remains the only time the competition has been won by a team based outside England. Jonny Owen, the director of critically acclaimed football movies ‘I Believe In Miracles’ and ‘Don’t Take Me Home’, lays out the history of the song in his short film about the club’s history screened before the 2008 FA Cup Final.

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The tiny Scotsman became a Cardiff giant when Ferguson scored the most celebrated goal in the club's history but his glorious story ended in tragedy. Public demand insisted the unknowns were given another opportunity the following month against England at the Racecourse in Wrexham. In 1925 he guided Cardiff to a first FA Cup final appearance, a game they lost 1-0 to Sheffield United, and then to a 1-0 win over the Arsenal two years later. He won six Welsh Cup winners medals, held aloft the Charity Shield and earned 32 caps for Wales, captaining them to the Home International Championship in 1924. He also helped Wales to win the title in 1920 and 1928. King George V and Britain's two 20th Century war-time prime ministers, David Lloyd George and Winston Churchill, watched Cardiff beat Arsenal in front of 93,000 inside Wembley on 23 April 1927 as a non-English team won what was then called the English Cup for the only time in its 137-year history. Fred Keenor and the 1927 team haven’t had the recognition their efforts justify and we’re determined to put that right. There remains a lot of work to do, including raising the necessary funds, but with City fans and the people of Cardiff and Wales behind us, we are very confident of raising the funds required,” added Mike.

Cardiff-based James created the tributes to comedian Tommy Cooper in Caerphilly and the full-size bronze statue of Merthyr Tydfil’s boxing legend, Johnny Owen. We wanted to honour his memory with every penny raised from the single going towards the statue. In these days of modern footballers, here was a man who lived out his life in modest means and was dearly loved by the people.” Jonny Owen (Credit: TalkSport)Cup Winners Mobbed". Western Morning News. No.20932. 26 April 1927. p.7 . Retrieved 9 August 2016– via British Newspaper Archive. Keenor was released by Cardiff at the end of the 1930–31 season, which saw the club relegated to the Third Division South. During his time at Cardiff, he made more than 500 appearances for the club, winning four Welsh Cup titles, the FA Cup and the FA Charity Shield in a 19-year association with the side. He is regarded as one of the club's all-time greats. A statue of Keenor, lifting the FA Cup, was erected outside Cardiff's new ground, the Cardiff City Stadium, in November 2012 following a public fundraising campaign. The English Football League took specific steps to stop clubs from releasing players to play internationals if they were held on the same day as a full programme of league games.