Moritz Barcelona Lager 24 Bottles, 33 cl

Product Information

Moritz is a brand of Spanish beer, with its headquarters on the Ronda Sant Antoni in Barcelona, Catalonia. Unlike its crosstown rival Damm, Moritz markets itself as the only beer brand in the world whose labeling is entirely in the Catalan language. [1] The company was founded in 1856 by an Alsatian immigrant, Louis Moritz Trautmann. After ceasing production in 1978 due to the energy crises, the brand was relaunched in 2004 by Trautmann's descendants. [2] Products [ edit ] READ MORE: I found one of the cheapest full English breakfasts you can get in Manchester and wasn't disappointed A lot of world lagers are made in Yorkshire. Heineken has a base there, as do Coors and Samuel Smith's. So is Madri Spanish or English? Louis Moritz died in 1920, [7] and the company was passed on to his heirs, who named the business “Fábrica de Cervezas Moritz, S.A.” One of the most popular beer festivals in Spain is the Barcelona Beer Festival. It is an annual meet up for all craft beer enthusiasts and has been known to attract over ten thousand visitors. There are over three hundred different beers to taste, including both local beers and beverages from other countries. It is thought that around fifty five of these beers actually come from the microbreweries based in Catalonia. As well as getting to sample some of Spain’s finest beers, visitors can also listen to lectures from local experts and learn more about Spain’s drinking culture.

ANTONIO J. FUMANAL SOPENA. MAESTRO CERVECERO DE LA ZARAGOZANA, S. A" (PDF) (in Spanish) . Retrieved 30 October 2013. Madri is certainly inspired by Spain and has been developed in partnership with La Sagra, a brewery based near Madrid. The branding and name are Iberian influenced. Carlos Garcia, Founder of La Sagra Brewery, said: “La Sagra is founded on taking the best of the diverse cultures that surround us and applying innovative brewing techniques to create great tasting beers that stand out from the crowd. These principles are shared by Molson Coors and by working together we’ve created something really special in Madrí Excepcional, a unique fusion of the Chulapo way of life and British brewing heritage.” Where is Madri beer brewed? Molson Coors says: "Its branding is inspired by the term 'Chulapo' – originally a group of people in Spanish society in the 19th century, famous for their vibrant and elaborate style of dress. Today, they represent the people of modern Madrid, full of life and energy. It’s this progressive spirit of modern Madrid that inspired Madrí Excepcional.Sallés, Quico (6 July 2011). "Moritz reivindica l'etiqueta catalana a Brussel·les". Nació Digital (in Catalan) . Retrieved 30 May 2014. Madrí Excepcional, a Spanish style lager, appears to have taken the UK by storm since it was first launched in October 2020. Just search the word "Madri" on social media and you'll see posts about it being "everywhere" at the moment. In 2004, the descendants of the Moritz family relaunched the brand with much success. [2] The beer is now produced under license in the brewery La Zaragozana, in Saragossa ( Aragon). The former factory building on the Ronda de Sant Antoni was renovated by Jean Nouvel, [8] and now houses the company's offices, a beer museum, a small showcase brewery, and a tasting bar.

Production was collectivized during the Spanish Civil War. The factory returned to the family by 1939 after the victory of General Franco's troops. An increase in beer consumption in Spain in the early 50s made the company prosper. [7] Get the latest What's On news - from food and drink to music and nightlife - straight to your inbox with our daily newsletter. Read More Related Articles

Louis Moritz Trautmann, the company's founder, emigrated to Barcelona from Pfaffenhofen, Alsace, in 1851. By 1856, he was brewing his own beer, and three years later, he bought the brewery of Joan Maurer. Initially, Trautmann used Maurer's brewery, located in the Raval district of Barcelona, on the Carrer del Portal de Santa Madrona. [6] By 1864, the company moved to a larger facility at the nearby Ronda de Sant Antoni, outside the city's walls, which eventually included the "Cervecería Moritz" beer-hall. [7] This factory was in use for a century and was closed in 1966 when production was moved to Parets del Vallès. Moritz Epidor: Based on an earlier recipe from 1923, it was relaunched in 2009. A strong pale lager, with an alcohol level of 7.2%. [4]

Marketing man Ryan adds: “We will be significantly investing in Madrí Excepcional over the summer to continue to raise its profile even further and help pubs and bar owners and retailers up and down the country make the most of this great brand’s growing popularity.” Where is Madri beer from? Traditionally alcoholic beverages like sangria and beer would be consumed at sporting events like bull fighting. However more recently Spain has clamped down on drinking alcohol in public and many regions in Spain have now banned bull fighting due to animal welfare controversy. Molson Coors says the beer is inspired by “El alma de Madrid” or “The Soul of Madrid”. The brewer adds: "The crisp, clean and refreshing lager is full of flavour and aroma at 4.6% ABV, with a light golden colour and a smooth, well-rounded taste profile with a short bitter finish." Why is Madri beer everywhere now? Launched in the UK and Ireland market in October 2020, Madrí Excepcional is described as a "modern-European style lager". It was developed in collaboration with La Sagra, a brewery based an hour's drive from the centre of Madrid. Hence, "Madri".Madri has been a huge commercial success since it launched. It also won a silver medal in the lager category at the World Beer Awards 2021. Arau-Puchades, Higini (December 2012). "A Symphony Hall: L'Auditori Barcelona". Building Acoustics. 19 (4): 249–265. doi: 10.1260/1351-010x.19.4.249. ISSN 1351-010X. S2CID 60545141.