The present study was a triple blind, interventional randomized parallel clinical trial conducted at ACPM Dental College and Hospital, Dhule, Maharashtra, India, in the month of August 2014 over a period of four weeks. It was carried out on a total of 45 subjects who were enrolled for BDS course (2 nd and 3 rd BDS students in the age group of 19-21years). The ethical clearance for the study was obtained from the Institutional Ethical Review Board and informed consent was obtained from all the participants prior to the study.

It was the first brand to sponsor a television show just so their jingle could be broadcast repeatedly, and this was called "marketing blitzkrieg" meaning "doing your branding on multiple platforms at the same time." With demand soaring, Vicco set up a manufacturing facility on a 10-acre campus in Nagpur in 1986. Twenty-year-old Pendharkar, a pharmacy graduate like his father, was put in charge. But the factory ran into problems from the very beginning. There was a dispute on wages, with workers going on strike for three months; some of the managerial staff was roughed up. This experience, says Pendharkar, prompted him to study law and management. He would work at the factory during the day and attend classes at Nagpur university by night. This went on for five years. “Eventually, we conducted legal inquiries and dismissed (those found guilty).” This is the commercial that was aired post 1990s and the revised jingle is a part of this commercial. The ad film featured actor Mrinal Kulkarni.)Not just Doordarshan, but the show brought Vicco Turmeric ayurvedic skin cream and Vicco Vajradanti in the limelight and made it a pan India national brand. The commercials used to air before the starting of the show and in between the breaks. The commercial first aired on Doordarshan featured an unknown model. Post that, the ad first aired on the channel gave actress Sangeeta Bijlani her first break. Then the forthcoming advertisements saw the presence of actress Mrinal Kulkarni too. Answer: This toothpaste is designed for teeth and oral surfaces, not for direct application to gums. Brushing your teeth gently and effectively will naturally clean the gumline. Bakul, Manjishtha, Patang, Kabab-Chini, Babhul, Khair, Jeshthamadh, Jambhul, Bor, Amla, Harda, Behada, Vajradanti, Anantmul, Akkalkadha, Dalchini, Lavang, Acrod, Maifal, Ajwain Salivary factors like salivary enzymes Alkaline Phosphatase (ALP) and salivary Acid Phosphatase (ACP) play an important role in maintaining oral health. Salivary enzyme such as ALP is a very important enzyme as it is part of normal turnover of periodontal ligament, root cementum, maintenance and bone homeostasis. Some studies have shown a remarkably increased activity of ALP in the acute phase of periodontal disease. ALP aggravates the bone loss; hence, periodontitis can progress rapidly [ 7]. ACP is closely associated with calculus formation [ 8]. Hence, determination of alkaline and acid phosphatase activity in saliva can be a helpful tool for diagnosis of periodontal diseases. We often don’t love brushing. But with a good toothpaste, the entire experience can be interesting. Especially with Vicco Vajradanti toothpaste, which is made from the science of Ayurveda. Vicco Vajradanti toothpaste ingredients are rich in pure extracts, vegan and have healing powers, which make oral care special and effective.

Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay. Initially, customers weren’t too keen on using it daily. “When they would see a yellow cream, they would be like, ‘Baap re! We will turn yellow too!’ That’s when we would give them a demo.” Feel free to use it,” Pendharkar had told me cheerily then. “I won’t mind even if you quote entire portions from it.”

INDIA’S LARGEST HEALTHCARE PLATFORM

Provides protection from 7 dental problems: cavities, gingivitis, plaque, toothache, bad breath and yellow teeth Later to shoot the ad films, they reached out to SS Oberoi, founder of Oberoi Films. The brief was simple: “Mujhe ek ad film banaana hai.” Ujwala Raheja, proprietor, Oberoi Films, recalls that Gajanan Pendharkar had approached her father saying these very words. Vicco Vajradanti Toothpaste contains babhul, lavang, and bakul, Babhul works as an astringent on the gums. Vicco toothpaste is made with herbal components and is easy for people to tolerate. It makes teeth white and gums healthy with regular use.