In terms of specifications, it is once again a fairly simple watch. Quartz powered, 40mm wide and with a mineral crystal. At the risk of repeating myself, the appeal is in the design and the price. The Classic collection has more straightforward designs, ranging from relatively generic dress watches to interesting smart-casual models like this one. The final watch on my list is a classically styled piece that could be seen as a typical Accurist design. It’s a classically styled watch that straddles the dress watch and sports watch camps in much the same way as the Rolex Explorer or Omega Aqua Terra.

The new ownership of the company is important when looking at Accurist. Time Products Ltd is owned by Marcus Margulies who has been described as a Bond Street luxury watch legend. He was raised in a watchmaking family, worked at several Swiss watch factories and now has the best collection of Audemars Piguet wristwatches outside of the company museum.

Although now manufactured in Japan, the brand was still at the forefront of popular British culture. Klarna’s Pay in 3 / Pay in 30 days are unregulated credit agreements. Borrowing more than you can afford or paying late may negatively impact your financial status and ability to obtain credit. 18+, UK residents only. Subject to status. Late fees may apply. Despite the intention to produce affordable watches, the company was also keen to promote the quality of their products. They advertised their watches on TV using the slogan Accurist 21 Jewels - a reference to the 21 jewel lever movement used in their watches.

Up for grabs is this Accurist 7365, a charming little retro quartz chronograph which I bought this week, but it's not my cup of tea.

Having sung the praises of the Retro Racer, with its vintage-style case and reverse panda dial, I find myself even more drawn to this model. In many ways, the two watches are similar. They share a common colour palette, chronograph features and a general retro vibe. On first impressions the Retro Racer 7367 is both handsome and elegant, as well as eye-catching in it's retro departure from conventional round watch cases. Accurist made their name as a British watch company that manufactured mechanical watches using Swiss components. They even opened an office in Switzerland to help with their sourcing of Swiss watch parts. Being a fan of vintage watches (I own at least 3 pre-1980 Seikos), and motorsport, the 1960's square, Tag Heuer-esque auto racing vibe of the Accurist Retro Racer was appealing, and it is clearly done very well. At a moderate 40mm I feel it wears large on my 7" inch (approx. 18cm) wrist, but I have a phobia of large watches, so I'm quite unforgiving of watches that wear bigger than perhaps they should.