Always sanitary pads and other products are sold under the brand name Whisper in Japan, Singapore, India, Bangladesh, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, Lines in Italy, Orkid in Turkey, and both Evax and Ausonia in Spain and Portugal. The 'Always' name is applicable to products sold in the US, Africa ( Kenya and Nigeria primarily), Pakistan, and some European countries. Murphy, Heather (2019-10-22). "Always Removes Female Symbol From Sanitary Pads". The New York Times. ISSN 0362-4331 . Retrieved 2020-10-02.

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Kasyoka, Anne (February 11, 2021). "Are Always Pads Safe to Use in Kenya and Africa? Here's My Take". Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014 . Retrieved March 30, 2012. Always Classic Maxi Pads with Wings give you clean feel protection, and have three action zones to prevent leaks. The wings keep sanitary towels in place, so you can feel secure, clean and dry all long. Features

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Wanjiru, Naomi (February 8, 2021). "What Types of Always Pads in Kenya and South Africa Are in Offer for Women?". Femme Hub. nurun.com. "UPDATED: P&G plant in Belleville important". The Belleville Intelligencer . Retrieved 2017-10-12. GenerationOfChange | Always Kenya Supports You". Archived from the original on 2021-12-21 – via www.youtube.com. According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand." [3] Products [ edit ] You don't have permission to access "http://www.savers.co.uk/Toiletries/Menstrual-Care/Sanitary-Towels-%26-Pads/Always-Maxi-Classic-Night-Pads-8s/p/770477" on this server.

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This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Unsourced material may be challenged and removed. ( September 2023) ( Learn how and when to remove this template message) The school program run by Whisper (in India) has helped teach young girls about female hygiene in a country where menstruation is still a big taboo. [8] [9] Always has also undertaken similar programs in Kenya, Nigeria, and other parts of Africa to raise awareness about menstruation, celebrate Menstrual Hygiene Day, and provide easy access to sanitary products to schoolgirls. [10] [11]Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on October 6, 2012 . Retrieved March 30, 2012. Davis, Dyer; etal. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. pp.190–191, 421. ISBN 9781591391470 . Retrieved 2013-05-07. In 2020, the brand claimed that 60% of women wore the wrong size pad, and built a campaign around this idea. [17] #MyAlwaysExperience controversy in Kenya [ edit ] Always Feminine Products and Menstrual Information | Always.com". always.com . Retrieved 2020-10-02.

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Period Poverty Taskforce - Minister announces next steps on Menstrual Hygiene Day". GOV.UK . Retrieved 2020-10-02. in 2 women may experience bladder leaks at menopause. But everyone gets help at our free masterclasses & pelvic floor videos.Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms, by Abbie Griffin, Raymond L. Price, and Bruce A. Vojak