A new ‘Crunchy’ range debuted yesterday (21 February) with two flavours: Really Cheesy and Flamin’ Hot. A limited edition version Zombie Fingers was put on sale for Halloween in September 2013 and has returned at following Halloweens. These come in Flamin' Hot flavour and are longer and curlier than normal Wotsits. [ citation needed]

a b Week, Marketing (30 May 2002). "Walkers to move Wotsits to AMV.BBDO". Archived from the original on 18 February 2022 . Retrieved 18 February 2022. On 3 January 2003, Walkers relaunched Wotsits with a brand new look and advertising campaign. The previous flavours alongside the Wotsits Wafflers and Weenie Wotsits varieties were retained from Golden Wonder days, alongside the addition of a "Mild Cheese" variety. [13] Walkers unveils new Wotsits flavour and relaunches Squares". Archived from the original on 18 February 2022 . Retrieved 18 February 2022. under a partnership with Ekaterra 2Outside the U.S. 3Distributed 449% owned 5Fruit juices under licenseDespite its name, Scampi 'n' Lemon flavour Nik Naks has never contained fish or animal products. [5] Since its relaunch in 2018, the product is suitable for both vegetarians and vegans. [6] Advertising [ edit ] On 9 January 2020, Walkers announced that the Flamin' Hot and BBQ Beef (renamed to "Sizzlin' Steak") would return to store shelves due to popular demand. [18] A new variety called "Wotsits Giants" was also introduced around the same time, containing larger pieces of corn double the size of standard Wotsits, and are sold in Really Cheesy and Flamin' Hot. [19] Following a challenging two years, I’m sure we could all benefit from a moment of melty– and now crunchy– Wotsits enjoyment,” she added. In August 2012, Wotsits Wafflers were reintroduced, being available in Bacon flavour. In May 2013, it was reintroduced as simply "Wafflers" under the Smiths brand, alongside the relaunch of Wotsits Twisted, branded solely as "Twisted". [17] During 2004–5, its advertising led with the tag line 'Eat the Freak', coined due to their odd appearance. One commercial, set on a cross-Channel ferry, was a modern parody of the sci-fi classic Alien, wherein a passenger eats a Nik Nak only to have it explode from his stomach and begin dancing to " Le Freak" by Chic.

Walkers puts its muscle behind Wotsits". The Grocer. Archived from the original on 15 July 2023 . Retrieved 18 February 2022.This section needs additional citations for verification. Please help improve this article by adding citations to reliable sourcesin this section. Unsourced material may be challenged and removed. ( January 2021) ( Learn how and when to remove this template message)