At Under Armour, we are committed to our value of ‘Stand for Equality’ and are focused on creating an inclusive culture so diversity can truly thrive. In addition to driving more inclusion in our workplace, we strive to be a force for positive change and support in our communities. In July 2020, we accelerated our plans to improve on these efforts. We published commitments across each of our strategic pillars with a goal of seeing bold progress by year end 2023. While we still have much work to do, we remain committed to our focus and are proud of the progress that we’ve made. We have positive momentum in our push for a more diverse, equal, and inclusive Under Armour. Here’s what we've accomplished so far across our key pillars of teammates, workplace and community. For 2022 NCAA National Champion Aliyah Boston, the love of the game was planted under the Caribbean sun, on an unlevel driveway with an old basketball hoop. Relentless determination, faith, hope, and family helped lead to her success as the National Player of the Year. Now, Boston is taking her success and love of the game, and transforming it into her legacy as she joins Under Armour in their commitment to increasing access to sport for youth athletes by growing the game of women’s basketball for athletes in the United States and across the globe. Today, Under Armour is proud to announce that fashion industry veteran John Varvatos will join the company as Chief Design Officer, effective September 11, 2023. Varvatos started consulting for UA earlier this year and brings his deep expertise in style and form to the company. Varvatos will lead the creative design direction of the company and oversee the design studios in New York, Baltimore and Portland, Oregon.

Under Armour, Inc. today announced it has developed a new testing methodology to help fight fiber shedding at its source and support progress toward the company’s sustainability goal for 75% of fabrics in its products to be made of low-shed materials by 2030. Under Armour’s innovative test method offers a simplified process to accurately measure a fabric’s propensity to shed.

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For years, a behind-the-scenes team of human performance experts at Under Armour has pushed some of the world’s best athletes to their mental and physical limits — from snowshoeing Mount Hood at 12,000 feet to their latest plan, a camping excursion to Northern Alaska to test how bodies and minds react to sub-zero temperatures. Their work, based on world-class scientific research and cutting-edge training techniques, shows that training athletes’ minds to overcome the turmoil inherent in the highest levels of sport is just as important as training their bodies to physically endure it.

It started with Stephen Curry asking for one split second. That was the challenge when he met with the Under Armour innovation & design team in 2019. Could a new shoe give him just one extra split second to create enough distance from defenders and get off a clean shot? The answer was Curry Flow 8, Under Armour’s most technically innovative basketball shoe. Its revolutionary UA Flow sole eliminated the need for a rubber outsole, giving Curry unparalleled traction and lightweight performance on the court.After an extended off-season of America’s favorite pastime, the gates to freshly cut grass, footlong hotdogs, and cheering crowds have opened to usher in the 2022 Major League Baseball season. And while every year starts with a clean slate, the past woes and wins are what powers our Under Armour athletes to set even higher expectations to deliver for the fans, their teammates, and themselves. As models of focused performers, each one of them thrives under pressure and continues to test their limits on their journey to compete. We are constantly analyzing data around Stephen’s game and use those insights to inform his footwear each season. We have to design a shoe that will keep Stephen on the court all season long, and enable him to break his own records year after year. A shoe that will match his innovative game and power athletes around the world. Today athletes are faced with challenges both on and off the field. Spurred by social media there is more noise than ever and the youth athletes of today are faced with comparisons at every turn. Rising above the noise, the most confident athletes all have one thing in common - they forge their own path to greatness. Stephen’s signature highlight might be an ice cold 28 foot three, but it’s his movement for all 40 plus minutes a night that really drive opponents crazy. It’s a game of catch-me-if-you-can with Stephen as he sprints and feints over and under opponents, setting and slipping past screens with surgical precision.