Cola Cao is a sugary chocolate drink with vitamins and minerals that originated in Spain and is now produced and marketed in several countries. [1] [2] The brand is owned by the Barcelona-based company Idilia Foods (formerly Nutrexpa). [3] [4] History [ edit ] Cola Cao in powder form is sold in containers of various sizes, and it is also produced in liquid form that is purveyed in plastic bottles. Marketing There are three generations of Spaniards convinced that this is the perfect breakfast food. I have watched in utter horror as Rogelio’s aunt force-fed her grandson chocolate milk because “ The damn kid refuses to eat anything healthy.” She is off the hook for babysitting my kids. Cola Cao is sold as a trustful brand. Adjectives are “unique” or “authentic” are often used to describe this product, as well as “the same as always” which links to the tradition of several generations of Spaniards drinking Cola Cao for breakfast. Thus, Cola Cao’s ads focus on the happiness and energy caused by the consumption of this drink and the pleasure experienced.

Keegan, W.J.; Green, M.C. (2002). Global Marketing Management. Prentice Hall International. Prentice Hall. p.470. ISBN 978-0-13-033271-4 . Retrieved November 23, 2017. Cola Cao comes in a powder form which is intended to be mixed with milk, [1] but can also be mixed with water or soya milk. It can also be added to breakfast cereal or used as a baking ingredient. In Spain in particular, Cola Cao is a popular accompaniment to breakfast, [1] or dinner.

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Calories in Cola Cao Chocolate Powder – Calories and Nutrition Facts". MyFitnessPal.com. January 20, 2016 . Retrieved November 23, 2017.

McNeill, D. (2005). Urban Change and the European Left: Tales from the New Barcelona. Taylor & Francis. p.48. ISBN 978-1-134-69794-6 . Retrieved November 23, 2017. b) leave the parcel with a neighbour or in a safe place deemed suitable by the delivery driver or following instructions as advised to APC by you following notification of the intended delivery date.McDonald's lanza un helado de Cola Cao y Burger King uno... ¿De Nesquik?". AS.com (in Spanish). 2020-07-09 . Retrieved 2022-12-27. In 1945, José María Ventura and José Ignacio Ferrero, two brothers-in-law from the Gracia neighborhood of Barcelona, Spain, created a soluble cocoa called Cola Cao. [5] In 2017, Idilia Foods announced the transfer of its headquarters to the city of Valencia due to the political situation in Catalonia, although the operational headquarters has remained in Barcelona. [4]

In other words, it is cheap chocolate milk with flour for filler. My father-in-law says, “It’s healthy! It’s cereal!” All mainland postcodes in England, Wales and parts of Scotland (excluding the Highlands, Islands and Northern Ireland) In collaboration with the architectural group, we managed the construction of the new facilities all the way to their opening, just one year from our initial feasibility study. The finished facilities exemplify the process by which functionality and a branded architectural concept merge seamlessly, thanks in large part to a positive relationship with a trusting client. ColaCao, el imperio del cacao que crearon dos cuñados en un pequeño local de Barcelona". El Español (in Spanish). 2019-11-24 . Retrieved 2022-05-13.generico# (October 11, 2017). "Idilia Foods, propietaria de Cola Cao y Nocilla a Valencia". La Vanguardia (in Spanish) . Retrieved November 23, 2017. Cola Cao is prepared using sugar, processed cocoa, wheat flour and cola nut, and is enriched with vitamins, Calcium and Phosphorus. [2] [6] Preparation [ edit ] Warm Cola Cao in a mug In the context of an internationalization policy after consolidation on the internal Spanish market, Nutrexpa expanded to Portugal where it sells the same products as in Spain in view of the proximity and affinity between the two markets. Later it has expanded business operations to other countries, as Chile and China.

Advertising has played a decisive role in the creation of this emotional bond between Cola Cao and its consumers. The company invests large sums of money in this medium every year with the objective of securing their positioning. In this way, Cola Cao’s ads are characterized by its vitality, energy, association with sport and direct communication with children public. Furthermore, they usually incorporate easy slogans, catchy songs and jingles. The most significant example is the popular Cola Cao song, which it would be unthinkable nowadays due to clear racist content.

Cola Cao Original, 390g

Our successes with Cola Cao led directly to an even more ambitious job, this time for Nocilla, Idilia’s line of chocolate-and-nut spreads. Idilia turned to Group-IPS to carry out a feasibility study regarding two buildings in Montmeló, Spain, intended to determine whether to refurbish the current facilities or to build an entirely new factory for Nocilla. The new or refurbished plant was to have the largest possible area according to municipal regulations, direct connections between buildings, and improved exterior logistics. Consumer Goods Europe. Corporate Intelligence on Retailing. 2000. p.56 . Retrieved November 23, 2017.