HISENSE 55U7QFTUK Quantum Series 55-inch 4K UHD HDR Smart TV with Freeview play, and Alexa Built-in (2020 series), Silver

Product Information

Dynamic metadata ensures every frame is adjusted to get closer to the director's vision. Brightness, colour saturation, and contrast are adjusted scene-by-scene achieves amazing image precision. If you are looking for an everyday living room workhorse that has good gaming performance, nice design and decent SDR and HDR viewing in a bright, normal living room, then the Hisense U8QF is a compelling proposition.

Switch to standard-def content from the built-in tuner and the Hisense copes much better, largely because the higher frame rate of the signal requires less processing from the TV, and the motion smearing issue is almost gone. Advanced real-time AI scene optimisation and powerful picture processing delivers new levels of colour, contrast and detail for lifelike picture quality. Funnel Dolby Atmos content – the Brad Pitt-starring Fury – and it sounds more expansive, taller and with more depth, if not much width. There’s still a tendency for the audio to stay rooted to the lower half of the screen though. For daytime TV this is fine, for anything more, consider a soundbar. You should buy the Hisense 55U8QFTUK if… Motion was decent on the U8QF with no noticeable induced judder with 24fps material when Ultra Smooth Motion was switched off and applying pulldown. We also noted some obvious motion trailing behind objects and other artefacts with some fast-moving material. When using the Ultra Smooth Motion settings you see soap opera effect from the interpolation straight away and, as you apply higher settings, image artefactssuch as false edges, trailing edges and image break up around fast-moving objects become much more noticeable. There are custom controls for Blur and Judder which you can experiment with for sports or other video content with fast movement, but for film and drama, we recommend switching it to off.With 4K Blu-ray content the Hisense stretches its legs. It doesn’t have a native 10-bit panel commonly used for HDR, instead employing 8-bit + FRC– a form of dithering that cycles between different colours with each new frame to match the colour range of a 10-bit panel – and results are pretty good. Direct Full Array Local Dimming lets you experience remarkable contrast levels with independently controlled dimming zones, enabling pinpoint detail in darker scenes and stunning brightness. With the stand included the TV measures in at 1232 x 799 x 308mm (whd), or if you’re considering wall-mounting then the rear panel juts out at just 83mm of depth. It’s compatible with VESA wall-mounts, and at 17.4kg without a stand (18.9kg with one), it’s not too heavy. The Hisense U7QF wasn’t built with the PS5 or Xbox Series X in mind, so you won’t find High Frame Rate (4K/120Hz), Variable Refresh Rate or Auto Low Latency Mode. Game Mode needs to be turned on manually and when it is, input lag delivers a speedy 10.5ms. Hisense U7QF performance — Bright, colourful and detailed with the right settings Hisense makes use of a variety of different smart TV platforms, depending on the set you’re watching, including the third-party Roku and Android TV platforms. The U7QF, however, uses a proprietary OS called VIDAA U.

Supporting the current industry standards for High Dynamic Range of HDR10 and HLG, detail in the darkest areas of a picture aren't lost whilst bright areas don't blow out. Watching the BBC news in Full HD, the close-ups of the in-studio correspondents are good, there’s reasonable upscaled skin detail and colour balance and vibrancy throughout the picture remains strong. Once you turn the lights down, more issues surrounding the FALD and LCD technology become apparent with more blooming noticeable around things like subtitles and bright objects like white spaceships against the darkness of space. It is possible to mitigate against some of these issues and making sure your viewing environment is suitable for this type of TV display will help.

It’s most evident during a stream of a Premier League match on Prime Video. The jerky nature of the image is never fully resolved regardless of which Ultra Smooth Motion mode is used, or whether the de-judder setting is customised. Smooth or Standard are your best bets, but the slight blur and jittery motion that still pervades is distracting. Prices valid in stores (all including VAT) until close of business on 2nd November 2023. (Some of these web prices are cheaper than in-store, so please mention that you've seen these offers online.) The video processing in the Hisense U7QF is powered by the Hi-View Engine which helps with motion and scaling of images. We found the upscaling to be good with only the odd instance of ringing around fine lines in some test patterns, but this was not visible in the vast majority of HD content we viewed. If you are looking for an LED LCD TV for dim room critical movie viewing the Hisense U8QF is not the TV for you and you will probably need to search out a higher-priced LCD model or consider an OLED. It is not an enthusiasts TV and there are better options if you can spend a little more. Assembly isn’t too laborious. Start with the various parts of the stand (which should be screwed in all at once), slot it into the main body, tighten the screws and attach a panel to cover it up. There’s a cable clutter feature for routing cables through the bottom of the rear panel and out through the stand.