A live-action Barbie film was announced in September 2009 by Universal Pictures with Laurence Mark producing.

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Speaking to Carey Mulligan in an interview with Variety, Margot revealed the Barbie dream house will be featured in the movie. I brushed (and poorly cut) their hair, put on fashion shows, took them swimming in the tub, and lost every tiny damn shoe they ever wore.Barbie had its world premiere at the Shrine Auditorium in Los Angeles on July 9, 2023, [162] followed by the European premiere at Cineworld Leicester Square in London on July 12, 2023. She was inspired by an audition she did in which she wore overalls and felt that she did not perform well in. She also drew parallels to the story of Adam and Eve and taking inspiration from John Milton's Paradise Lost, particularly being inspired by the concept that there is "no poetry without pain". Punjab's Information Secretary Ali Nawaz Malik told Dawn that the film "has been sent to Dubai for a censorship review.

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On 27th June 2022, Margot Robbie and Ryan Gosling were photographed in character as Barbie and Ken, rollerskating down the boardwalk in Venice Beach, California. Brenner eventually partnered with Robbie's production company, LuckyChap Entertainment, with Robbie's husband Tom Ackerley and Josey McNamara also being enlisted as producers. Fran Drescher Mobbed On SAG-AFTRA Picket Lines, Says Studios Are "Doing Bad Things To Good People" ".

Alissa Wilkinson of Vox compared Barbie land to the biblical Garden of Eden, with Barbie and Ken as inverted parallels of Adam and Eve. To coincide with the film's release, a stop motion crossover trailer with the animated film, Teenage Mutant Ninja Turtles: Mutant Mayhem from Paramount Pictures and produced by Seth Rogen, was released on July 20, 2023.

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The post-credits scene includes an intro of Margot Robbie's Barbie, in her 1959 Barbie bathing suit, taking a human-sized Ken doll on camera, which transforms into Ryan Gosling's Ken; followed by humorous outtakes, e. Barbie' Review: Margot Robbie and Ryan Gosling Compete for Control of High-Concept Living Doll Comedy". Its simultaneous release with Universal's Oppenheimer led to the " Barbenheimer" cultural phenomenon, which encouraged audiences to see both films as a double feature. In August 2023, it was announced that the film would be re-released in IMAX theaters on September 22, 2023, for one week only, along with a new post-credit scene.As a result, Will Ferrell's portrayal as the Mattel CEO was meant to be an allegory for corporate America. Reflecting upon the maximalism of Barbie, Gerwig said the " ontology of Barbie" was similar to what she perceived as Shakespeare's maximalism, which she enjoyed in his works. For the Barbie Dreamhouse, the pair drew inspiration from the mid-century modernist architecture found in Palm Springs, including the Kaufmann Desert House by Richard Neutra, as well as the photography of Slim Aarons. What's more, Margot Robbie co-runs the production company behind the film, LuckyChap Entertainment, with her husband and best friend.