BIC Intensity offers a wide range of vibrant creative tools that will encourage you to find simple, everyday moments to be creative in your own unique way. In 1944, Marcel Bich and his business partner went into business as a maker of writing instruments parts in France. variety of elementary school supplies and free activities to nurture classroom creativity throughout the school year. From the iconic BIC Cristal and BIC 4 Colour pens, to BIC Intensity and the Arts and Creative range. In the more than 60 years since, BIC has grown into a trusted global brand by making simple, inventive and reliable products for everyone, everywhere.

Just half a century ago, this was the tagline that launched the saga of the now legendary BIC® 4 Colours pen. You will have the option to opt-out of receiving future e-mails from BIC by using the unsubscribe feature in each e-mail. Six years later, Bich launched his own ballpoint pen under the BIC® brand — a shortened, more memorable version of his own name. Reimagining everyday essentials for more than 75 years, BIC's vision has always been to offer high-quality, inventive, and reliable products that stand the test of time.