Francis Showering first submitted his new drink to the Three Counties Agricultural Show and other agricultural shows in the late 1940s and early 1950s where it was found to be popular. Initially called "baby champ," it later became Babycham. [4] The deer on the Babycham glass has changed style through the years, and offers an easy way to date your babycham glasses and get an idea of value. The drink took the place of other “ladylike” options, such as a port and lemon, or a medicinal milk stout for the maturer woman. BUY, SELL & VALUE Original Babycham Glasses - FIND TODAY's SELECTED Original Babycham Glasses offered Browse FREE Original Babycham Glasses Price & Value Guide. FIND 1000's of Antiques, Art, Vintage & RARE Collectables - each item pictured, described and with it's price guide.

In 1978, the Babycham company was sued by French Champagne producers for abuse of their trade name. The case ( H P Bulmer Ltd and Showerings Ltd v J Bollinger SA [1978] RPC 79) hinged on the fact that Babycham had been described in advertising as ‘champagne perry’ or ‘champagne cider’. Champagne producers were litigating to protect their goodwill but because there would not actually be confusion, they were unsuccessful. [11] Babycham sues Cath Kidston over leaping baby deer logo". Telegraph. London. 13 February 2013 . Retrieved 27 February 2013. Babycham Collectables". Miller's antiques and collectables. Archived from the original on 7 September 2014 . Retrieved 27 February 2013.Based in Shepton Mallet, the Showering family have been in the drinks industry for 14 generations and have recently enjoyed renewed success with a reinvention of traditional West Country cider. Matthew and his brothers – Jonathan, Francis and Daniel – set up Brothers Drinks in the 1990s and are now official partners of Glastonbury festival. The return to the original headquarters has also meant a reunion with a 15ft statue of the Babycham fawn which was fixed to the roof but had been battered by decades of Somerset wind and rain.

The deer below dates from the 60s. He’s perkier than the earlier deer, golden brown and leaping to the left, front legs down. He has a particularly “blousey” blue bow. Thorpe, Vanessa (26 February 2023). "Make mine a Babycham! Return of the drink that added sparkle to the 70s". The Observer. ISSN 0029-7712 . Retrieved 27 February 2023.

Christmas Homeware Haul

A vintage beermat with the classic advertising slogan, ‘I’d love a Babycham.’ Photograph: Some Wonderful Old Things/Alamy

SEARCH 1,000,000's of items for SALE, BEST OFFER & Auction... registerfor FREE UpdateAlerts of Original Babycham Glasses for Sale! During 2011 sales were reported to be increasing, with approximately 15million bottles sold each year. [17] [18]

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The little bottles still sell, and the brand has even gained a camp, vintage mystique, but the rise of alcopops and mixer drinks has seriously challenged its position in the beverage business.

Davis, Fred (1995). The Anglo / The History of the Anglo Bavarian Brewery Shepton Mallet 1864 – 1994. Haskins. pp.108–113. ASIN B000S36AQM. We will get closer to the original production method and recipe, as some things got chiselled away for speed with mass production. And we are going towards the original look too, so we’ll have quite a retro feel which, oddly, will make it more modern.”Davis, Fred (1995). The Anglo / The History of the Anglo Bavarian Brewery Shepton Mallet 1864 – 1994. Haskins. pp.115–116. ASIN B000S36AQM. The first Babycham deer glasses featured a white deer. Standing straight. This is the rarest deer to find, and often the most expensive. Davis, Fred (1995). The Anglo / The History of the Anglo Bavarian Brewery Shepton Mallet 1864 – 1994. Haskins. p.106. ASIN B000S36AQM. Norman, Philip (May 2004). Babycham Night: A Boyhood at the End of the Pier (Extract: The Way We Drank— Babycham). Pan Books. ISBN 0-330-48056-1. Archived from the original on 15 March 2006 . Retrieved 20 April 2006. Davis, Fred (1995). The Anglo / The History of the Anglo Bavarian Brewery Shepton Mallet 1864 – 1994. Haskins. pp.120–123. ASIN B000S36AQM.